About

Full-time father, part-time designer.

40min
Both of them asleepDeep work
2
People who need me right nowPeople who need me right now
47
Times asked whyTimes asked why
0
Hot coffees finishedHot coffees finished
8min
Longest uninterrupted stretchLongest uninterrupted stretch
4.5hrs
Slept last nightIn Figma last night

I design products and then build them. Ten years across SaaS platforms, enterprise tools and design systems; the last two spent shipping the front end myself.

The working day is short and it doesn’t negotiate. So I scope down, build the smallest honest version, and put it in front of someone early. You get fewer options and a working one sooner.

Latte Lawson with his family, all three in matching red traditional dress against a warm ochre backdrop.

Nappies

The four-year-old

4,520

Final

The seven-month-old

1,888

To go 2,632


Experience

Where the decade went

  1. 2024 — Present

    Upwork

    Senior Product Designer

    Design systems for SaaS clients, implemented in code rather than handed over as a spec.

  2. 2023

    GetProven

    Product Designer (Contract) · San Francisco Bay Area

    Redesigned a vendor management platform used by 50,000+ portfolio companies.

  3. 2022 — 2024

    Soft Alliance

    Product Designer

    Enterprise HR software, and the company-wide design system behind seven products.

  4. 2021 — 2022

    The Mullings Group

    Product Designer · United States

    Portals, dashboards and mobile apps for SaaS, housing and blockchain clients.

  5. 2020 — 2021

    Buywell Properties

    Senior Creative

    Branding and product design, and the sprint process that got either of them shipped.

  6. 2019 — 2020

    The Hook Creative Agency

    Senior Creative Designer

    Product design from concept to hand-off, plus the studio’s first design guidelines.

Before that, art direction at X3M Ideas and DigitalX Interactive, and a creative internship at LTC-JWT — 2013 to 2017.

B.Sc. Building Construction Technology, University of Lagos.


Next

Let’s make something that matters.

I’m currently open to product design roles where the problems are real, the team is hungry, and the users aren’t an afterthought. If you’re building something that serves communities, simplifies complexity, or brings financial tools to people who’ve been overlooked — I want in.

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