About
Father first, designer in the gaps.
- 40min
- Both of them asleepDeep work
- 2
- People who need me right nowPeople who need me right now
- 47
- Times asked whyTimes asked why
- 0
- Hot coffees finishedHot coffees finished
- 8min
- Longest uninterrupted stretchLongest uninterrupted stretch
- 4.5hrs
- Slept last nightIn Figma last night
I design products and then build them. Ten years across SaaS platforms, enterprise tools and design systems; the last two spent shipping the front end myself.
The working day is short and it doesn’t negotiate. So I scope down, build the smallest honest version, and put it in front of someone early. You get fewer options and a working one sooner.
Experience
Where the decade went
2024 to Present
Upwork
Senior Product Designer
Design systems for SaaS clients, implemented in code rather than handed over as a spec.
2023
GetProven
Product Designer (Contract) · San Francisco Bay Area
Redesigned a vendor management platform used by 50,000+ portfolio companies.
2022 to 2024
Soft Alliance
Product Designer
Enterprise HR software, and the company-wide design system behind seven products.
2021 to 2022
The Mullings Group
Product Designer · United States
Portals, dashboards and mobile apps for SaaS, housing and blockchain clients.
2020 to 2021
Buywell Properties
Senior Creative
Branding and product design, and the sprint process that got either of them shipped.
2019 to 2020
The Hook Creative Agency
Senior Creative Designer
Product design from concept to hand-off, plus the studio’s first design guidelines.
Before that, art direction at X3M Ideas and DigitalX Interactive, and a creative internship at LTC-JWT, 2013 to 2017.
B.Sc. Building Construction Technology, University of Lagos.
Philosophy
Designing with purpose since the kids started watching.
01
Clarity Over Complexity
If I need to explain the interface, I’ve already failed. The best design feels obvious after the fact, like it couldn’t have been any other way.
02
Done Beats Perfect
Shipping early and iterating honestly will always outperform waiting for the perfect launch. Real feedback beats theoretical feedback.
03
Community First, Features Second
A feature nobody uses is a waste. A community that nobody leaves is a product. I always ask: does this serve the people, or just the roadmap?
04
Consistency Builds Trust
People don’t fall in love with products in one interaction. They fall in love with products that show up the same way every time.
Next
Let’s make the complicated feel obvious.
I’m currently open to product design roles where the problems are real, the team is hungry, and the users aren’t an afterthought. If you’re building something that serves communities, simplifies complexity, or brings financial tools to people who’ve been overlooked, I want in.